Superpanel

Welcome to the Superpanel Home Page

TNS Superpanel is GB’s leading   continuous consumer panel and provides purchasing   information on all main grocery markets. The panel  was launched in 1991 and now consists of 15,000  households which are demographically and regionally balanced to offer a representative picture of the GB marketplace. Data is collected twice weekly via electronic terminals in the home, with purchases being recorded via home-scanning technology. Superpanel is the industry standard for measurement of consumer purchasing, and delivers unsurpassed levels of detail and accuracy.

Superpanel covers all FMCG markets and acts as a highly effective market tracking vehicle and consumer diagnostics tool. In addition to these detailed analyses, Superpanel offers a range of highly specific products and services to meet your every research need.