Superpanel

Purchasing - Fresh Foods &
Packaged Groceries

Superpanel standard analyses cover all major FMCG markets, from bakery/cereal, dairy products, fresh foods, meal accompaniments, drinks and desserts, to tinned foods, staples, frozen foods/ready meals, meat & poultry, pet foods and household products. Our specialised services are detailed below.

Organics

- is a new service from TNS which draws together purchasing, attitude and usage information from across the group to give an accurate overview of the ever-increasing GB organics market. Sectors covered include beers, wines, spirits, dairy products, fresh and frozen foods, meats, fruit, vegetables and packaged groceries. Examine who purchases, when and how in this lucrative market, building up a demographic profile of your consumer and analysing the retail issues surrounding this category.

Insight into M&S

- offers a detailed understanding on these traditionally ‘difficult to reach’ consumers. Information on attitudes, motivation, spend, shopping frequency, purchase repertoire and a full demographic analysis can be gained on this niche, high-spending, high-loyalty group of consumers. This low cost syndicated survey can ask both core questions to track key issues over time, as well as client specific questions, enabling you to gain greater insight into how your products are performing in this lucrative market.

Click here to download the Insight into M&S.pdf

For further information please contact either your personal Account Team or Superpanel’s New Business Development Team on

tel: +44 (0) 20 8967 4700 or
email: superpanel@tns-global.com