Superpanel

Purchasing - Health & Beauty

Beauty Panel

- offers market measurement and consumer purchasing information on the colour cosmetics, fragrances and selective skincare markets, so you can better understand your consumer, your market and your competitive position. Find out who your consumers are; what they buy; where they shop (includes all retail outlets); how loyal they are; and whether your promotions really work, in order to improve your targeting and maximise sales.

Click here to download the Beauty Panel.pdf

Toiletries Data Service

- offers you the opportunity of gaining a competitive advantage in the toiletries market by identifying who is purchasing your brands, in what quantities, where and how, so you can make more informed decisions on marketing, positioning and distribution strategies. We can not only give you a valuable insight into your consumers, their purchasing behaviour and repertoire, but can also highlight crucial market factors which will impact upon your negotiations with manufacturers and retailers. Ascertain the importance of private label and the role of major multiples within the category, as well as assess how your retailers are performing and whether your promotions are successful.

OTC Medicines

- All of the Toiletries Data Service analysis can also be replicated for the purchasing of healthcare brands, including OTC medicines and vitamins within the UK retail environment. (Please note this service excludes information on prescriptions. Prescription data can be provided by Scriptcount).

For further information please contact either your personal Account Team or Superpanel’s New Business Development Team on

tel: +44 (0) 20 8967 4700 or
email: superpanel@tns-global.com