Superpanel

Purchasing - Alcoholic Drinks

WineTrak

- fully understand your consumer’s purchasing behaviour within the wine market. Off-trade sales by account are measured so you can get detailed information on; wine colour; country of origin; region; grape type; and brand on the total UK wine take home universe detailed to individual brand level, as well as comprehensive coverage of all key retail accounts.

Liquorpanel

- analyses consumers’ changing purchasing patterns in the ‘take-home’ markets for beer, cider, spirits, wines and flavoured alcoholic beverages. Depending on the sector covered, information is available across multiple grocers, off-licences and independents, so you can quickly and effectively track changes in your market and analyse factors such as the growth and consequent increased sectorisation of certain categories e.g. beer can now be broken down into; premium bottled beers; widget beers; ice beers; and ‘Irish’ beers - do you know how each of these individual markets are performing and how they interact and impact upon one another?

For further information please contact either your personal Account Team or Superpanel’s New Business Development Team on

tel: +44 (0) 20 8967 4700 or
email: superpanel@tns-global.com