Superpanel

Promotions / Targeting

PromoBrowser

- delivers a true understanding of your promotional activity as well as that of your competitors and its impact upon brands, retailers and consumers, so you can determine the effectiveness of your promotional spend to ensure you are getting the best return on your investment.

Click here to download the PromoBrowser.pdf

Brand Targeter

- identifies those consumers who are key to driving your brand growth so you can more effectively target them in future marketing activities e.g. heavy market buyers who are light buyers of your brand would be a key prospect.

For further information please contact either your personal Account Team or Superpanel’s New Business Development Team on

tel: +44 (0) 20 8967 4700 or
email: superpanel@tns-global.com

SMARTTargeting

- enhances your direct marketing targeting activity. You simply need to tell us the behaviour you want us to influence and SMARTBase (link to SMARTBase page) can provide you with the strongest targeted prospect database available in the UK. Maximise your cost efficiency by minimising the wastage on your campaigns.

For further information please contact SMARTBase on

tel: +44 (0) 20 8967 4437 or
email: andi.super@tns-global.com

Consumer Segmentation

- With both media and product fragmentation in the market place, you need to be sure that you are targeting effectively to maximise return and continue to justify your marketing expenditure. A thorough investigation to find the key consumers who will grow the category and your product is necessary in order to keep ahead of the competition. Superpanel can tell you how consumers actually behave as opposed to how they think they behave.

For further information click here (4 page PDF format document). 

If you would like to discuss this with somebody please contact either your personal Account Team or Superpanel’s New Business Development Team on

tel: +44 (0) 20 8967 4700 or
email: superpanel@tns-global.com