Superpanel

Market Tracking

As a market tracking vehicle, Superpanel analyses can examine:

• market and brand/private label size, share and trends
• breakdowns by variety, flavour, pack size etc
• average price trends
• household penetration levels
• weight of purchase or amount bought per average buyer
• regionality and seasonality
• consumer source of purchase

Click here to download the Market Tracking.pdf

Till Roll

- continuously tracks performance and share of trade and encompasses all items which pass through the main till checkout. This data provides an invaluable indication of general store performance and is frequently used to assess store customers’ behaviour.

Retailer Share Track

- assesses market share by consolidating data from frequently purchased markets which are common to all retailers. This is a currency measure which allows a ‘like for like’ evaluation of the retailers’ performance by trading sector, specific markets and/or products. The retailer share track markets can be found here.

Retailer Price Track

- evaluates price differentials between retailers and assesses the underlying trends and changes in grocery retail prices over time.

Market Watch

- measures the movements within the major packaged groceries, fresh foods and household products markets. Year on year volume changes and trends in volume and value across a variety of markets show you how the areas you operate in are performing in relation to other grocery and toiletry markets. Details on seasonality within certain markets as well as inflationary or deflationary price trends can also be tracked.

Consumer Usage Panels

- do you know who uses your brand??

Companies tend to know who buys their product but beyond the checkout it is a different world. To make sure that you make the right marketing decisions you can’t base a decision on purchasing data alone but need combine it with usage data to show how your product is used and by whom. We believe that the key to business growth is by understanding your consumers then matching your marketing efforts to their ever-changing needs.

TNS Consumer Usage Panels complete the purchasing cycle with an understanding of consumer’s reasons why they use a product, coupled with a knowledge of who, what, when, and how they are consumed it. It is TNS’ 26 years of experience and dedicated team of experts that make them the experts in usage behaviour.