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Superpanel
Media Planning
Superpanel Media Services offers advertisers, advertising agencies and media owners a range of tools which link purchasing data and media consumption from TNS’ Superpanel homes:
mediaSPAN Selector
- aids the planning of efficient and effective advertising campaigns by investigating the relationship between media consumption and purchasing behaviour. Discover; which medium delivers buyers of your brand most efficiently; how you can reach light users of your brand; whether users of competitor brands consume different media; and what your loyal buyers read/watch/listen to.
mediaSPAN Newsletters provide information about the latest developments in mediaSPAN Selector and how it can improve the efficiency of your advertising. Click on the links below to view a copy......
Edition 2 - Autumn/Winter 2001
Edition 3 - Spring/Summer 2002
Edition 4 - Autumn/Winter 2002
mediaSPAN Questionnaire
- enables you to commission bespoke research by asking the chief shopper in each of the 15,000 Superpanel homes questions on their media consumption, as well as their opinions on lifestyle and attitude statements.
Schedule Planner
- assess the sales effectiveness of TV schedule deployment for FMCG brands prior to booking an advertising campaign so you can reach informed decisions about your media planning strategies.
Click here to download the Schedule Planner.pdf
For further information please contact either your personal Account Team or Superpanel’s Media Services Team on
tel: +44 (0) 20 7868 6585/+44 (0) 20 8967 4121 or
email: superpanel@tns-global.com