Superpanel

Media Evaluation

Superpanel Media Services offers advertisers, advertising agencies and media owners a range of tools which link purchasing data and media consumption from TNS’ Superpanel homes:

tvSPAN 3000

- a unique tool which links actual metered TV viewing with FMCG purchasing data enabling you to evaluate your media planning strategy. The panel is currently quadrupling in size to 3000 homes and will be nationally representative, so you can examine, in detail, the effect of advertising on purchasing for many major brands.

Click here to download the tvSPAN 3000.pdf

mediaSPAN Assessor

- evaluates the impact of an advertising campaign on brand sales and the interactions of different media. Find out, for example; how many additional units were sold thanks to advertising; whether the advertising is encouraging new buyers to purchase the brand or is increasing usage amongst current buyers; or whether additional exposures generate incremental sales.

For further information please contact either your personal Account Team or Superpanel’s Media Services Team on

tel: +44 (0) 20 7868 6585/+44 (0) 20 8967 4121 or
email: superpanel@tns-global.com