Superpanel

Direct Marketing

SMARTLink

- accurately measures the effectiveness of your direct marketing activity. You can analyse the purchasing behaviour across a variety of different panel members and quantify incremental volume and sales, split by heavy, medium and light buyers. Identify new buyers, establish whether uplift from the activity came from competitors or through cannibalisation and analyse trialist behaviour. SMARTLink provides a highly accurate assessment of the value of a promotion and shows whether brand loyalty has increased as a result of the promotion.

SMARTTargeting

- enhances your direct marketing targeting activity. You simply need to tell us the behaviour you want us to influence and SMARTBase (link to SMARTBase page) can provide you with the strongest targeted prospect database available in the UK. Maximise your cost efficiency by minimising the wastage on your campaigns.

For further information please contact SMARTBase on

tel: +44 (0) 20 8967 4437 or
email: andi.super@tns-global.com