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Superpanel
Consumer Insights
Superpanel data acts as a highly effective consumer diagnostic tool which you can use to evaluate:
- buyer profiles - who are your buyers, where do they live and do they have children?
- purchase frequency - how often do people buy your market and is your product purchased frequently?
- brand loyalty - are your buyers loyal to your product or store and is your brand important to them?
- brand duplication - what else are your shoppers buying and who are your real competitors?
- brand switching, including gains/loss analyses - where has your market share come from?
- new product launches, including predicted shares - how successful is your new product and what is its anticipated success?
- heavy medium and light buyers - how much do your buyers spend in the market as a whole and are you attracting heavy market buyers to your brand?
Click here to download Consumer Insights.pdf or Lifestyles.pdf
SuperShopper provides a rich and extremely robust segmentation of GB households based on their grocery shopping measured by Superpanel. In total 26 descriptors have been included to differentiate British shoppers covering areas such as price and promotional sensitivity, affinity to private label products, propensity to be early adopters and enthusiasm for organic offerings.
Lifestyles
- analyses how your brands segment by attitude. By administering a twice-yearly questionnaire to the Superpanel homes we can offer you a highly detailed profile of your brand buyers by incorporating responses on issues such as loyalty cards, shopping, attitudes to advertising, products, food, media, convenience, family, self, housework and the home, as well as health, the economy, price and promotion. This can be combined with media and purchasing information in order to offer unique insights into your buyers.
For further information please contact either your personal Account Team or Superpanel’s New Business Development Team on
tel: +44 (0) 20 8967 4700 or
email: superpanel@tns-global.com
Consumer Segmentation
- With both media and product fragmentation in the market place, you need to be sure that you are targeting effectively to maximise return and continue to justify your marketing expenditure. A thorough investigation to find the key consumers who will grow the category and your product is necessary in order to keep ahead of the competition. Superpanel can tell you how consumers actually behave as opposed to how they think they behave.
For further information click here (4 page PDF format document)
If you would like to discuss this with somebody or please contact either your personal Account Team or Superpanel’s New Business Development Team on
tel: +44 (0) 20 8967 4700 or
email: superpanel@tns-global.com