Superpanel

Category Management

Assortment Optimiser

- determines the optimal category assortment of products that will provide the consumer with the ‘best’ choice to meet their requirements. We can tell you the increase in the number of target consumers and revenue achieved by stocking particular combinations of brands or Stock Keeping Units (SKU’s) so you can ensure you are not missing out on any opportunities to maximise sales.

Category Manager Browser

- offers insight into category performance so you can highlight your opportunities within the category and gain information on your competitive threats. Understand the dynamics behind your consumers’ behaviour, identify the measures that contribute to store loyalty and analyse lost expenditure from individual stores at brand, sector and category level.

For further information please contact either your personal Account Team or Superpanel’s New Business Development Team on

tel: +44 (0) 20 8967 4700 or
email: superpanel@tns-global.com